Decoding Labour Day Mattress Sales: How to Spot Fake Discounts and Audit Real Value

Labour Day long weekend is heavily promoted as the single best time of year to buy a mattress. Showrooms and online direct-to-consumer (DTC) brands flood the market with flashing banner ads proclaiming "50% OFF," "Up to $1,000 in Free Accessories," and "Biggest Doorbusters of the Season." However, the mattress industry is notoriously opaque. Through deliberate SKU-renaming, inflated Manufacturer’s Suggested Retail Prices (MSRPs), and hidden delivery surcharges, retailers often create the illusio